In today’s challenging commercial environment, Corporate PR is playing an increasingly vital role within business development.
Defining and then conveying a company’s products and services alongside its values and beliefs can create an enviable reputation, inspire high levels of confidence and respect, as well as impacting financial success.
At HLB, we work closely with our clients to understand their core business objectives and then develop a fully integrated PR strategy to communicate the key messages to their target audience in the most unique, creative and impactful way.
Across trade and industry press to national, international and digital media, HLB combines PR experience with expertise to ensure a PR strategy and its campaigns deliver consistent communications defined by clarity, credence and honesty.
HLB delivers both global and regional PR campaigns to ensure consistent and relevant messages are portrayed to each target audience, in each country. We understand and overcome the challenges faced when implementing global campaigns at local level as appreciating different customs and language nuances is essential to ensuring a successful campaign rollout.
HLB works with clients across a range of industry sectors including Manufacturing, Technology, Engineering and IT. Each sector enjoys its own unique selling propositions and we maximise these opportunities at each of the 3 campaign stages:
Strategy: business objectives; business background; target audiences; key stakeholders
Development: messaging; branded collateral & templates; delivery channels; measurement
Implementation: press releases; case studies; white papers; social media; blogs; forums; interviews; feature articles; events; speaker opportunities; exhibitions; community projects.
Over 15 years PR and Marketing experience working with companies from SMEs to Blue Chip global organisations.
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We managed the roll out of a large pan European aftersales program for Ford Europe. Key objectives were to ensure pan European appeal and consistency throughout 21 markets and 23 languages.
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Over the past eight years we’ve managed the PR strategy and been an integral part of the overall marketing team.
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